Boehringer Ingelheim is a leading global pharmaceutical company that houses various brands and content. Consequently, they have a sizable amount of internal content that needs to be tagged, organized, and readily available for a wide range of audiences and languages. Their task for us was to help them organize their internal Digital Asset Management system (DAM) by providing a strategy for tagging content.
Through nearly a dozen interviews with stakeholders from around the globe, we worked with BI to determine how to most efficiently tag their internal content moving forward. While the project itself was specific to the internal team, the hope is that the enhanced metadata now associated with new and existing content will allow external audiences to more easily find the information they’re in need of moving forward.
Deliverables: Functional Tagging Strategy, Stakeholder Interview readout, Content Assessment & Criteria
Jason Bushey 