A full eCommerce overhaul of the McGraw Hill education website entailed content strategy work to help assess, consolidate, and provide recommendations for a more unified brand experience across segments, audiences, and departments. Basically, we wanted to support an experience that did not vary significantly from one page to the next.
Content strategy work included:
- A content assessment and go-forward recommendations for their eCommerce experience.
- Content marketing recommendations for product microsites.
- Future-state inventory and content mapping
- Content author support during implementation
- Go-forward taxonomy work
Jason Bushey 