RAM – Body Builder’s Guide

The RAM Body Builder’s Guide allows truck owners, salespeople, and mechanics alike to access custom up-fitting documents specific to RAM makes and models. Our objective with this project was to improve an old, tedious navigational experience that required a ton of clicking from the user by making it simple and fast for users to fine the right documentation they’re interested in accessing.

Ram Body Builder s Guide   2016 Ram 1500 Tradesman.png

My responsibility was to define navigational documentation for both left and right experiences (see below). This included:

  • Taking inventory and documenting all relevant PDFs on the RAM BBG site
  • Defining relevant dropdown values specific to a particular PDF, and ensuring that the user flow would allow them to reach their intended destination: one specific up-fitting document.
  • This documentation was then delivered to our development team, where I worked to support the build through implementation, launch, and subsequent updates to the BBG.