MFA is a leading global investment manager headquartered in Boston that tasked our team with an up-front content strategy project focused on assessing present-day content, tagging and organizing existing and future-state content, and putting a roadmap together for how to optimize their large breadth of global content moving forward.
Our activities included:
- A content assessment of their existing HTML pages as well as PDFs.
- Developing a template for how to successfully tag and categorize content (IA, taxonomy and tagging strategies).
- Strategic roadmap respective of content specific to their upcoming objectives and goals as a business (high-level editorial calendar).
Jason Bushey 